News, as a business, faces its biggest crisis ever, globally. To fight it needs investment in feet-on-the-ground journalism, tech tools like artificial intelligence among other things.
Delhi brokers under SEBI's glare for drawing investors through ads promising unrealistic returns.
'The media today is completely free from the government-induced fear factor.' 'It is only scared of the public backlash and its TRP ratings,' say Sudhir Bisht.
Digital canvassing is expected to benefit from political money looking for alternative blow horns.
The exact figure not known yet but advertisements for recruiting employees would hit print this week.
Fashionistas with a distinct sense of style share their fundas.
With Mukesh Ambani taking over Network 18, the space for disseminating a diverse range of views could shrink, feels Paranjoy Guha Thakurta.
Content marketing is perhaps part of the tectonic shift that is under way in media with the advent of the web, says Ajit Balakrishnan.
It is fine as long as there is no reference to the candidate or constituency going to poll in that particular phase.
A page called 'My First Vote For Modi' accounts for the largest number of ads by number (2,765). Another one called 'Bharat Ke Mann Ki Baat' was second (2,429). 'Namo Supporters' was third with 2,153 ads, reports Sachin P Mampatta.
A true indicator of the country's fanatic obsession with cricket is that the player with the third highest endorsement value is someone who retired from the game in 2012: Sachin Tendulkar.
There was no law or autonomous body governing digital content in India so far. Now, OTT and other platforms, including digital news websites, are expected to fall within a governmental framework of rules and regulations.
'A concerted attempt is afoot to try and create a new image of an intelligent man who knows what he is talking about and is far from the person that his critics in the media and Opposition have often portrayed him to be,' says Virendra Kapoor.
Modi has repeatedly attacked Siddaramaiah over alleged corruption, calling his government "seedha rupaiya sarkar" (government that takes bribe for every work) and "10 per cent commission government."
Even if it wants to censor what you read, watch, or consume, the amount of content online is so huge that it is physically impossible for any government to do it, notes Vanita Kohli-Khandekar.
'The attention economy is making it economically valuable for us to spread our attention thin', observes ad guru Sandeep Goyal.
State Ayurved Department's licence officer Y S Rawat said the notice is being issued to the firm to explain from where it got the permission to launch a 'corona kit' as a cure from the virus.
Here's everything you wanted to know about becoming an art director in films.
The advertisement is unnecessarily misleading the consumer and also derogatory and denigrating to the oil industry, SEA said
There are three things you never do in a small North East state: Undermine local leaders, divide and rule, push homogenisation, asserts Shekhar Gupta.
These sectors are seeing a marked slowdown, as consumers are postponing purchase decisions amid uncertainty and severe cash crunch, report Ram Prasad Sahu, Sheetal Agarwal & Ujjval Jauhari from Mumbai.
You can be a copywriter, novelist or a content writer and turn your hobby into a fruitful career.
Pitch Madison says advertising expenditure will grow 13.5% this calendar year
The move follows an arrangement with the dept of consumer affairs.
The New York Times story on Delhi's education system was based on 'an impartial and on-the-ground reporting', the American newspaper said on Friday, rejecting the paid news charge.
Or is all of media being re-invented, asks Ajit Balakrishnan.
Law Minister Kapil Sibal on Wednesday said the Election Commission should take "hard decisions" if it finds that opinion polls are used to further the cause of parties as a sting operation showed that poll data is manipulated by agencies conducting such exercise.
Patanjali Ayurved spokesman said, "Our present commercial is based on facts and research."
The Election Commission has examined the menace of "paid news" that was rampant during the last Lok Sabha elections and decided to include the cost of such news in the expenditure of candidates to check if they exceed the ceiling on expenditure by resorting to "paid news" instead of issuing advertisements
The Centre told the apex court that it has not issued any SOP that makes it mandatory to carry the vaccination certificate for any purpose.
When journalism is destroyed, what is destroyed is a common man's weapon against the might of the establishment, notes Sumit Bhattacharya.
Television as a category would see a lower rate of growth at 8% vis-a-vis 10% last year.
Has Modi -- after announcing the life-crushing demonetisation, the abrogation of Article 370 and the CAA/NPR/NRC without any consultation -- suddenly realised the value of taking everyone on board, asks Krishna Prasad.
Moreover, automobile and consumer durables players are slashing their ad expenditure by over 65 per cent this Diwali.
'The prime minister did not think that COVID-19 was a serious challenge as late as March 20.'
Social media-savvy party to metamorphose its mouthpiece for volunteers into a newspaper to reach out to all voters. Somesh Jha reports
